Lidl. Everyone to the Garden!

•

At the heart of our concept is the celebration of the deep love and dedication gardeners have for their spaces, turning them into vibrant, peaceful havens. We highlight LIDL as the go-to destination for every gardening necessity, ensuring every garden can thrive.

Trendy Garden Photoshoot

In this photoshoot, we capture the essence of gardening, with an influencer Natalija Bunkė seamlessly integrating with LIDL's garden products, showcasing them as essential tools for a thriving garden. This visual draws from a well-organized catalog to highlight the beauty and necessity of these gardening essentials, inviting everyone to engage in the enriching experience of gardening. Our focus is on promoting a lifestyle of growth, sustainability, and harmony with nature, with LIDL's products front and center, presented as must-have items for gardeners.

A Creative Twist

Setting our shoot apart is a distinctive creative flair: employing the art of multiplication, we feature our influencer in triple roles within the same frame. This creative decision reflects the gardener's multifaceted journey—sowing, nurturing, and finally, reveling in the garden's bloom. Each portrayal of the influencer is meticulously captured performing a different gardening chore, symbolizing the dedication and versatility required to maintain a thriving garden. This approach not only highlights the comprehensive utility of LIDL's gardening range but also celebrates the rich and varied experiences of gardening, inviting viewers to see themselves in every aspect of this rewarding endeavor.